How do you design for someone who thinks differently than yourself?
By learning how to ask the right questions. How do we create an effective user experience?
We begin with the user. What do they need?
Users often describe the problem from their perspective, talking about it on a more personal level than someone on the outside. UX/UI design is really a part of service design. We design for the user. We solve human problems with technology.
Truly innovative experiences rewrite user perception.