Krista Adela Peterson

UX Research &
Product Strategy

I believe in creating engaging, playful,
and interesting human experiences.


For over ten years, I have been focused on designing unique experiences for every type of user in every type of industry, for a multitude of software applications. My philosphy is to ask the right questions, at the right time, of the right people.

How do we create an effective user experience?

We begin with the user. Always.

What is UX?

End users describe the problem they need to solve from their perspective, talking about it on a personal level. The only way to know how they think and know what they need is to do research. UX/UI design is really a part of service design. We design for the user. We solve human problems with technology.

Truly innovative experiences rewrite user perception.


Some of my favorite industry references:


Working with Krista was an eye-opener for me - I learned many new concepts and techniques and quickly saw that her body of knowledge is a great asset to any business or project. She has a shrewd eye for gaps in UX strategy and execution and is ready with a quick recommendation. Generous with her knowledge and experience, Krista is a professional that energizes any endeavor that she’s involved with. -- Paul Walsleben, Creative Producer & Art Director


Krista Peterson is the best kind of creative thinker. She works to understand the underlying requirements of a project, system or challenge in order to be able to come at it from more than one angle. I've worked with many designers who have all the necessary chops to accomplish the "how" of a creative project; craft skills, talent, an artist's eye, etc. I prefer to work with people like Krista who are interested in the "why" and "what" behind great design, as well. Her curiosity and willingness to study are rare and wonderful. -- Andy Havens, Manager of Creative Services, OCLC, and Professor of Marketing, Advertising and Business at CCAD


I find that Ms. Peterson easily takes control of her own job tasks as well as any other problems that arise. She is fearless in the face of a challenge, trustworthy, and dependable. I like the way Ms. Peterson thinks, she is creative, thoughtful, intelligent, and makes working with her an absolute pleasure. She regularly goes beyond what is asked of her. I know I can rely on her to solve the problem, to do it without supervision, and to be accountable for the results. -- Sylvia Del Raso, CYBC Board Treasurer and former supervisor


Krista is a high energy exuberant worker. She is a very imaginative designer who takes instruction and critique with grace and quickly finds ways to apply it to her work. Not much slows her down and her high energy is infectious and has the power to completely change the mood of a room or group. She is a pleasure to work with. -- Allen Turner, Instructor of Game Development, Interactive Media School of Cinema and Interactive Media

© Krista Adela Peterson 2022